Understanding Colors not only allows us to build effective relationships in both business and private life, but also makes it possible for us to achieve a better understanding of ourselves and thus make use of our talents and enhance our strengths.

As we go through this user's guide to people, we will draw on the advice of psychoanalyst Carl Gustav Jung and we will categorize people on the basis of how they approach life. Combining these methods, we arrive at four types of behavioral styles, to which we will assign the following colors: Red, Blue, Green and Yellow.